Insider's Guide to Business Strategy for the MEMS Industry Course Workbook

Those who missed Insider's Guide to Business Strategy for the MEMS Industry - MEMS Industry Group's 2009 MEMS Education Series™ short course - can now purchase the course workbook here. MIG members can download the workbook here at no cost.

The workbook includes presentation slides from the course, planning spreadsheets, market and survey data, and interviews with industry veterans on MEMS industry lessons learned.

Table of contents:

• Introduction
• Impact of the Recent Economy
• Reactions to the Economy: Repositioning, Failure and Acquisitions
• MEMS Market and Supply Chain Evolution
• Product Development
• Research and Development
• Business and Operations
• Financial
• Appendix - Interviews, Articles, and Market Data

Abstract: Market research firms expect the total market for MEMS devices to exceed US $8 billion by 2012. Even in tough economic times, demand for MEMS devices is rapidly creating new business opportunities for both entrepreneurs and established companies alike. As a diverse industry across numerous markets, MEMS poses unique problems for developing and executing profitable business models.

Topics addressed from a MEMS-specific perspective:

• Business product development
• Research and development decision tree
• Business and operations implementation
• Financial & funding considerations
• Interviews with seasoned veteran companies
• Interviews with large companies reinventing themselves during the downturn
• Lessons learned from failed MEMS enterprises